Promote your products and services to ASCL members directly from the pages of Leader magazine. Talk to our media sales team on 0116 299 1122 about planning your next campaign to coincide with key dates and events in the education diary. Full rate card details appear overleaf.


Each issue of Leader is uploaded to where members can search through news, features and archived content. Why not drive traffic directly to your products and services with an integrated marketing campaign that spans both print and web? Members also subscribe to monthly email newsletters and regularly receive specific information, news, advice and events. Contact us for sponsorship details or visit us online at


Exhibition space and sponsorship opportunities are available at the associationís conferences and events which take place throughout the year. For further details, contact the ASCL conference office on 0116 299 1122 or email

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ASCLís engaging and topical magazine provides an invaluable opportunity for your company to promote its products and services to the leaders of the nationís secondary schools and colleges.

Take me to your Leader


The Association of School and College Leaders (ASCL) has a continually growing membership of more than 21,000 representing more than 21,000 school, college and system leaders across the UK.

Readers of Leader magazine are headteachers, executive heads, CEOs, deputy and assistant heads, senior teachers and their equivalents (principals, vice principals) in sixth form and further education colleges, mostly aged 30-60. Members are located throughout England, Wales, Scotland and Northern Ireland. All members of the Principalsí Professional Council (PPC), Girlsí School Association (GSA) and Headmastersí and Headmistressesí Conference (HMC) are members of ASCL.

The changes in school status through academisation and free schools and the accompanying overall increase of delegation of responsibility and resources to schools, mean that ASCL members more than ever before are key decision makers in terms of school budgets and purchasing, running budgets in excess of £8 million. Leader magazine reaches and influences the decision makers of today and tomorrow and is distributed six times throughout the year to the leaders of the UKís secondary schools and colleges and has an average circulation of over 21,000.

ASCL works to shape national education policy, provide advice and support to members and deliver first class professional development across the sector. Inspired by a vision of high quality education for all young people, ASCL  all school, college and system leaders.


Leader is distributed three times throughout the year to the leaders of the UKís secondary schools and colleges and has an average circulation of over 21,000.

ASCLís role

ASCL provides all professional services to members including advice, support, training and a wide range of publications. As a respected national organisation, ASCL is a leading body in influencing the development of education across the UK.

The perspective

Leader is informative, topical, challenging, professional and easy to read. ASCL members rely on it to keep them informed of association business, the issues affecting leaders in education, and new ideas, strategies and products in leading todayís educational institutions. The magazineís content and design reflect the status of ASCL as the professional organisation representing the majority of leaders of secondary education.